EML - Full Online Brand Management

Event Merchandising - Online E-Commence Website and Stock Management

Event Merchandising Ltd (EML) have been firmly established for 20 years as one of Europes leading supplier of merchandise. During the World Wresting Federation, EML smashed the record for selling an astonishing one million pounds of promotional goods in one event.Event were looking for a company that would allow them to provide a quality ecommerce service offering merchandise for a range of hi-profile clients including the London 2012 bid, the X-Factor TV show and Billy Elliot the musical.

Impressed with the ecommerce system powered by Digital, Event then went on to purchase an in-house Order Management System (OMS) and various other small corporate mini sites.

Key projects completed for Event Merchandising Ltd

  • The Merchandising Shop – An Online merchandise shopping gateway
  • Event Merchandising– Online corporate information centre
  • Event OMS – In-house order and shop management system

The Merchandising Shop website

The Merchandising Shop is Events ecommerce shopping gateway. It provides access to internal multi-shops and links to other web-shops selling Event merchandise.

Requirements for ecommerce store

  • Innovative and stylish website design
  • User friendly shopping environment
  • Powerful user interface system allowing each store to maintain a unique identity with custom options.
  • Advanced, Flexible ecommerce framework to support bespoke stores for key promotions.
  • Integration with internal Order Management System
    for efficient order processing.

The website contains a number of eCommerce features:

  • Mailing list – Customers can request to join the mailing and telephone lists and keep up-to-date with product information.
  • Multi-store shopping – Customers can add items from multiple stores to their basket.
  • Branding – Each store can be branded with the theme of the relevant merchandise. A framework supports the construction of bespoke stores where required.
  • Transparency – Event branding can be hidden from stores when required.


Since the launch in 2004 the website Return On Investment has been returned many times over with thousands of happy customers.

The Event Merchandising website:

The Event merchandising website is Events corporate identity site. Its purpose is to provide Events corporate clients and partners with news and information on Events products, activities and promotions.

Requirements for the corporate website:

  • Professional and stylish, dynamic website design
  • User friendly product and information location
  • Integration with ecommerce store
  • Linking to existing third party services
  • Catalogue of Event products and services
  • Promotion of key information

The website contains a number of design features:

  • 3 in 1 website – Promotes Event corporate identity, Event merchandise and Event web-shops in one user friendly website.
  • Mailing list – Customers can join the mailing list and keep up-to-date with product information.
  • News system – Dynamic news system catches the eye and relays key information.
  • Catalogue – Internal product catalogue with search facilities
  • Dynamic content – to portray Events key features and achievements in an eye-catching manor.
  • Testimonials – Dynamic testimonials system portrays client satisfaction

The Order Management System (OMS)Due to the success of The Merchandising Shop and the inundation of orders that followed Event required an improved Order Management System to integrate with the ecommerce store.

Requirements for the order processing system

  • Multi-platform system – must work on Windows and Mac computers
  • Multi-user support – Centralised user administration and user activity tracking
  • Integrated stock management system
  • User friendly interface
  • Multi-step order processing system – track each orders process through multiple departments.
  • Powerful search facilities to locate data
  • Flexible reporting system
  • Integrated documents and email system
  • Fault tolerance and scalability
  • Support for multiple warehouses and suppliers including stock ordering

The system contains a number of key features:

  • Built in live Credit card processing system
  • Web orders are downloaded transparently
  • Stock levels are updated automatically
  • Local and web stock is integrated and centrally managed
  • Multi-level notes system allows notes to be allocated to any item in the system
  • Integration between Clients, orders and documents for ease of use
  • Scalable and flexible system to support additional development

Why not take a look at Event Merchandising and click here to let us know what you think?

For more information on how we can help you with your project or to find out more on Event Ecommerce solutions you can contact us by email sales@dbnm.co.uk alternatively telephone 0845 121 211

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